The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That’s up from $2.2 billion this year, and $1.6 billion in 2010.
Virtual goods on Facebook are continuing to comprise more than half of that, going from $835M in 2010 to $1.2 billion this year to $1.6 billion next year. The report estimates that mobile virtual goods (for games only) made $350M this year, and will grow to $500M next year.
- More than half of Facebook users log in every day – that’s more than 400 million people.
- The average user has 130 friends and is connected to 80 pages, events and groups.
- 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.
- 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
- Nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing.
- More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009)
- More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010)
- More than 1/3 of marketers say Facebook is “critical” or “important” to their business. (source: HubSpot State of Inbound Marketing Report 2011)
- The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011)
- 10.67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)