Blogs allows us to push ideas into the marketplace as we think of them generating instant feedback. Writing blogs and sharing them on social networking sites is very important for engaging the customers and retaining them.
Interesting articles which are neatly explained can bring in more conversations and more knowledge about the content is shared.
Videos and audios convey more knowledge many times more than the text on a web page .Video showing the working operation of a newly launched mobile with audio can give more information than reading a user manual. News releases tell us about current happenings about the brand. Interesting news releases can be appealing to buyers .Links posted in news releases can bring customers to websites.